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Nasscom 2010

I have just returned from a week in Mumbai attending the Nasscom Leadership Conference.  From a TEMA perspective one of our aims was to establish contact with Indian Software companies expanding into the European market and offering IT telemarketing and web localisation.

We also expanded our knowledge regarding IT web marketing and SEO and utilising social media enormously by attending a brilliant masterclass by David Meerman Scott.  It was certainly the best masterclass I have ever attended and we intend to use many of his ideas with our clients.  It certainly also opened up my eyes to Social Media and the benefits thereof.

All in all the experience of attending Nasscom and India itself for the first time was really illuminating from a personal perspective.  It was really exciting to be involved with an industry which is really taking off and at the same time is very global.  My overriding impression is that none of us should ignore India and by extension China if we want to grow our businesses.

We now intend to build on the relationships we have started in India and from our European clients perspective we are working on establishing marketing courses to help European IT companies sell into India.

 



BRIC countries and lack of Credit Crisis

I read an interesting article in a UK newspaper yesterday regarding UK export focusing on Jim O'Neill, Head of Global Economic Research for US investment bank, Goldman Sachs.This is one of the things he said:

"I got off a plane yesterday after being in Brazil for nine days; the week before that I was in China. A week and a half before that, I was in Russia. I'm even more obsessed with the BRIC countries than I normally am.

"We're living in a rapidly changing world. You go to these countries and you don't hear the words 'credit crisis' mentioned. China, Brazil and India are having an absolute boom. Anybody from the north of England who is in the export business and is not benefiting from it, particularly with the weak pound, has got the wrong product line."

He believes the strength of export markets could help the UK economy to grow.

This coincides exactly with my own sentiments having spent a week in Mumbai. Perhaps if any of us are feeling a little doom and gloom in Europe we should spend a week in one of the BRIC countries coming back refreshed and full of new ideas.

I couldn't agree more and personally after visiting India a couple of weeks ago you start to realise that there is a massive opportunity out there and we should all be tapping into these marketsread an interesting article in a UK newspaper yesterday regarding UK export focusing on Jim O'Neill, Head of Global Economic Research for US investment bank, Goldman Sachs.
This is one of the things he said:
He said: "I got off a plane yesterday after being in Brazil for nine days; the week before that I was in China. A week and a half before that, I was in Russia. I'm even more obsessed with the BRIC countries than I normally am.
"We're living in a rapidly changing world. You go to these countries and you don't hear the words 'credit crisis' mentioned. China, Brazil and India are having an absolute boom. Anybody from the north of England who is in the export business and is not benefiting from it, particularly with the weak pound, has got the wrong product line."
He believes the strength of export markets could help the UK economy to grow.
I couldn't agree more and personally after visiting India a couple of weeks ago you start to realise that there is a massive opportunity out there and we should all be tapping into these I read an interesting article in a UK newspaper yesterday regarding UK export focusing on Jim O'Neill, Head of Global Economic Research for US investment bank, Goldman Sachs.
This is one of the things he said:
He said: "I got off a plane yesterday after being in Brazil for nine days; the week before that I was in China. A week and a half before that, I was in Russia. I'm even more obsessed with the BRIC countries than I normally am.
"We're living in a rapidly changing world. You go to these countries and you don't hear the words 'credit crisis' mentioned. China, Brazil and India are having an absolute boom. Anybody from the north of England who is in the export business and is not benefiting from it, particularly with the weak pound, has got the wrong product line."
He believes the strength of export markets could help the UK economy to grow.
I couldn't agree more and personally after visiting India a couple of weeks ago you start to realise that there is a massive opportunity out there and we should all be tapping into these markets
 
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