Nasscom 2010

I have just returned from a week in Mumbai attending the Nasscom Leadership Conference.  From a TEMA perspective one of our aims was to establish contact with Indian Software companies expanding into the European market and offering IT telemarketing and web localisation.

We also expanded our knowledge regarding IT web marketing and SEO and utilising social media enormously by attending a brilliant masterclass by David Meerman Scott.  It was certainly the best masterclass I have ever attended and we intend to use many of his ideas with our clients.  It certainly also opened up my eyes to Social Media and the benefits thereof.

All in all the experience of attending Nasscom and India itself for the first time was really illuminating from a personal perspective.  It was really exciting to be involved with an industry which is really taking off and at the same time is very global.  My overriding impression is that none of us should ignore India and by extension China if we want to grow our businesses.

We now intend to build on the relationships we have started in India and from our European clients perspective we are working on establishing marketing courses to help European IT companies sell into India.