How is the web multilingual?

Approximately 1.67 billion people worldwide use the Internet, according to studies by Miniwatts Marketing Group. After starting off mainly in English the web grew globally and is now used pretty much everywhere, using that multilingual reseource is a must if you want to keep in the game.

How to get the most out of it?

Diverse tools are available to ensure that your web presence is at its best:

Glocal website: think of the global aspect of your business, but on a local level. This generally takes the form of a multilingual website or a local website depending on your offering.

Web marketing: just as the more traditional sales and marketing, web marketing is here to support your website though which you and your company are represented.

Translation: 45% of the web is English, 55% is not, talking to 55% of users in a forgein language can be tricky for many reasons. That's why we find that transadaptation (culturally adapted translations) is the most effcient why to communicate in different languages.

For more information on how TEMA can help you with "Making global expansion happen" don't hesistate to give us a call on +44 (0)845 600 4515.